10 tips to refresh your LinkedIn profile during the summer

Before you take any of the steps covered in this article, I recommend you go into the privacy and settings menu of your LinkedIn account and set your “Sharing edit profile” to No.

I suggest you first pay some visits to the LI profiles of professionals in your field to see how their LinkedIn Profiles look.

  • Which ones are more appealing to you?
  • What is making a profile interesting to you?
  • What makes you click on one profile and not another one?
  • What do you find on others’ profile that is missing on yours?

Tip 1
Headline
By default, it is set to your last title, but you can customise it as you want. Pick a headline that is in relation with the role which you now target. Make sure you use wordings used by employers in Switzerland (check job ads title and use similar key words). You have up to 120 characters to express what is your professional identity about. Make the best usage out of them. If you are a freelancer or an entrepreneur, pick words that tell more about you and what you do, than “owner” “Founder” or “freelancer”.

Tip 2
Location
Make sure your location is set to Switzerland, otherwise you can’t expect recruiters and talent acquisition specialists to find you.

Tip 3
Industry
Pick the industry where you most would like to work, next rather than your current one.

Tip 4
Picture
Having a picture makes your profile 14 times more likely to be viewed by others. Use common sense to decide which picture to use. A few hints: good image, resolution, close portrait, recent, smiling, enthusiast, professional but nothing more than your usual dressing code in the type of job you target. If you are in a less “corporate” type of industry, you can allow yourself to a bit of fantasy. Cook dressed as a cook, sport marketer in a sport outfit, etc…

Tip 5
The Summary
2 crucial elements to take into account to write your summary:
Your audience: Who are they? (Head-hunters, sourcers, talent acquisition specialists, hiring managers, clients?) What are they looking for? What are they key criteria to look for a new colleague?
The algorithm: Think SEO, imagine you look for someone like you, which key words are you going to use in your search?
A few hints: Speak with “I”, use bullet points rather than long paragraph, list your know-how even if you have outlined them at other places of your profile, think USPs, think Value proposal, get inspiration from other LI profiles in your industry or functional area, add your contact details (email), if you are, add that you are available upon short notice, add media (e.g. CV in an infographic format)

Tip 6
Your contact and personal info
Provide your phone and email address, these will be only accessible to your connection.
If You would like your email details to be accessible to all, I recommend also adding them into your Summary.
Website URL
If you have your own website or blog or a URL link to your CV, this is the place to add it.
Chose “Other” in the Website URL type option of LI, this gives you the possibility to adjust the text with, as an example: “About me”.
Profile URL
Replace the ugly string of character by a clean URL as close to your first name Last name as possible, check and update your contact info if necessary.

Tip 7
Experience texts
Include all your experiences but focus on the experiences which are most relevant to the role you are now targeting by providing more details for those. Less relevant experiences should be kept short.

Tip 8
Education
Look for the official schools registration on LinkedIn so that you can join the school LI alumni.
For non-academic education: add a courses section (this is sub-section to the LI accomplishments section), you can leave the number section empty.

Tip 9
Languages
Do not forget your mother tongue!
Use Linked Pre-set category. Be consistent with your CV. Do not be shy, other won’t.

Tip 10
Skills and endorsement
An efficient way to update your skills is to take your CV, to highlight all the relevant key words, soft and hard skills and then to enter these words in the skills search window and pick the closest one provided by LinkedIn.
Organise your skills with the ones most relevant to your next career step, first.

Bonus Tip
LinkedIN Career interest feature
Activate the career interest functionality.

With these 11 tips, you have improved your LinkedIn branding, to go further and to use LinkedIn to market yourself, the job4U2 career coaches are competent professionals to help you set up a targeted and efficient LinkedIn activity strategy in relation to the career objective you want to reach.

Do not hesitate to contact us if you want to know more about the 4U2 programs method and content and please share this blog with your friends and networks!

Sandrine van den Oudenhoven
job4U2

About the author:
sandrinepicture_contactSandrine van den Oudenhoven helps dual career couples to make their relocation in Switzerland a project for both. With the job4U2 programs, she is supporting the accompanying partners’ professional integration by sharing her knowledge of the Swiss economic network, of the recruiters’ expectations and custom, but also by deploying her ability to nurture individuals’ motivation and positive energy during this period of major changes.

 

Relocation: How to best prepare yourself for your job search abroad

Now it’s decided: with your partner (and family), you are moving to Switzerland!

After the ” oh my god” all excitement phase, you might start telling yourself “…but I do not know anybody over-there, my entire  life, my entire network is here…”

When moving abroad, most expatriates report that having a local network and the comfort that usually comes with it, is badly missing.

As early as possible, It is recommended  to proactively start building a new network where you will be located. It will not only make the whole process easier, it will also make the relocation a more enjoyable experience.
Like 85% of the accompanying partners, you might intend to continue your career abroad; In such case, a local network is obviously a priority.

We have put together 5 tips to help you building a network in the earliest phase of your  relocation to Switzerland.

1- Start from your existing network: Use LinkedIn to ask your existing network for support in your new adventure: : Inform people about your departure to Switzerland, be positive about the relocation, engage them in your adventure and ask them if they have connections based in Switzerland with whom they could connect you.

2. Use LinkedIn to find out people who worked in the same companies you did or studied at the same schools and universities as you  and who are currently based in Switzerland.
Write them a personal message, explaining that you are about to relocate to Switzerland. Be open minded in the way you build your network: everybody might have a personal valuable experience to share about what life is like in Switzerland and they may know people they can introduce to you.

3. Propose to call them when you arrive to go for a coffee (it is common practice in Switzerland) and DO IT!

4. Network with your future local community on forums: Talk to people who will be able to meet you and to help you get started with building a local social life once you will be settled. A great networking place is internations.org. If you are a parent of young kids, join community like bebe.ch, it’s amazing the amount of help/tips you will receive from other parents on such forums.

5. Take time off: leave the moving boxes unpacked for a few hours, and join networking events, go and meet people you have contacted before you moved, visit your new city, treat yourself to a few hours of being a tourist in your new region.

Of course, if you are already in Switzerland, it’s not to late to build a network , the tips still apply.

Job4u2 is giving networking a predominant place in the 4U2 programs. We support the partners in establishing a local professional network in relation with their professional goals.

Do not hesitate to contact us if you want to know more about the 4U2 programs method and content and please share this blog with your NETWORK!

Sandrine van den Oudenhoven
job4U2

About the author:
sandrinepicture_contactSandrine van den Oudenhoven helps dual career couples to make their relocation in Switzerland a project for both. With the job4U2 programs, she is supporting the accompanying partners’ professional integration by sharing her knowledge of the Swiss economic network, of the recruiters’ expectations and custom, but also by deploying her ability to nurture individuals’ motivation and positive energy during this period of major changes.

 

You’ve accepted a new job in Switzerland: 4 tips on how you can help your spouse or partner feel good with the situation

This is an exciting time in your professional life: new job, new country, maybe even new company.

There are millions of things to think about.

Closing files in your current job, organizing with the moving company, setting practical details with the new one, planning visits for a new apartment, booking with the relocation manager, visiting the schools for the kids, resigning the contract for electricity, phone, insurance, for things you even had forgotten you had subscribed to, maybe even selling the house or finding a tenant, meeting new colleagues, new business partners, learning a new way of working, sometime traveling a lot…
This is without telling about the hundreds of other things you constantly have in mind.

In this overwhelming process, difficult to keep in mind that your partner is experiencing all the same but, and that’s where there’s big difference, without the excitement of making something he or she wanted deeply come to life.

Of course, this has been a joint decision, you have not forced anybody to move to Switzerland, this was really a family decision: you have discussed it in long and large, together you have made lists, allocated scores to the set criteria, you might even have weight the options according to their importance for the family. The decision was a family decision based on a robust decision process.

You are all extremely happy about the relocation.

Great!!

Bear with me for one moment, I have a few questions for you:

  • In these circumstances, how do you think is it easy for your wife or your husband to share with you this bitter feeling dip down hidden inside?
  • Your partner is taking on him/her big part of the tasks related to the relocation. Does the fact he or she is fully supportive necessarily means that it’s not a big thing to grieve for him or her?
  • You are a bit stressed because of the new job, this is not the most agreeable feeling but how much do you think that the lack of professional stress is compensating for the loss of the professional identity of your partner?

Of course, you realize all this, you are even extremely grateful to your partner and you do what to help him or her as much as you can, this is exactly why you are reading this article.

Here are my tips:

Be open

I meet coahees who tell me that they feel their partners is having a hard time in the new job but do not open up to them, afraid as they are that it will be interpreted as “I regret I took the job and made us come here”. The partners I meet are often sad about this.
Be open about what you experience at work, about your difficulties, your challenges, your successes and your joy: You made the decision to come together, your partner is expecting it to be couple adventure, something he or she can share with you.
Just phrase things are they are: “You know, it feels strange: there’re all these things at work I would like to share with you and I witness myself, not daring to. Maybe I am afraid it will make you feel bad. How do you see that yourself?”

Acknowledge

For your partner, it’s important that you acknowledge the difficulty of his/her situation. Simply the fact to acknowledge allow a release of tension. By telling these simple words “You know I realize it is not easy for you and I am extremely grateful you decided we would come despite of the challenge and the hard time we would have to face, especially you. It’s not easy every day at work but I am still glad I am taking this career opportunity and I am really aware that you participated for a large part in having made it possible”.

When coming back home after work, acknowledge again: it’s really simple, just say: “I thought about you today and I was wondering how much you were missing you job/your former life”

These are really easy words to say and they make a huge difference.

Don’t come with solutions…

Not that offering solutions is bad by nature, but in this specific state of mind your partner is now, solutions tend to be perceived as a form of reprobation.
“He/she comes with solutions, as if it should be easy and that’s me making it difficult. He/she doesn’t realize that I feel down and lack the courage to take action…every day he/she’s sending me job offers, this makes me feel even worth”
These are words I hear in my office.
When asking “have you told him/her how it makes you feel?”, the answer is always “I can’t because he/she will take it personally and will feel bad of having pushed for moving here, I do not want that.”.

…but be subtitle

You can help, you can be a supportive shoulder but it’s something one does differently than coming with solutions
Instead of saying “you should network”, say: “Tomorrow I take you out, we go for a drink with the Internations group, I take care of finding a solution for the kids.

Instead of forwarding job ads with the mention “FYI”, print it and take it back home and say:
“I’ve been forwarded that job ad. There’re a few words that made me think about you like -experienced biologist- and -strong interpersonal skills- and then, I was wondering if that’s a role in which you could imagine yourself. Have you ever heard about this group?

Instead of saying “you should investigate career coaching”, say: “The spouse of one of my new colleague has contacted the company job4U2, they are specialized in dual career support. My colleague said that her husband was positively surprised. I wonder what this is about. Have you heard about such thing?”

Keeping these 4 tips in mind will help you help your partner, however do not feel bad if you do manage to ease his/her mind as much as you would like to. When facing a change, we all go through a roller coaster of emotions and there’s no way to stop the process, the only things you can do is:
1- take good care of yourself and manage your own roller coaster.
2- smoothen the roller coaster of your partner by remaining open and not running away from his/her reality.
The roller coasters will soon or latter slow down and offer new perspectives to both of you.

Sandrine van den Oudenhoven
job4U2

About the author:
sandrinepicture_contactSandrine van den Oudenhoven helps dual career couples to make their relocation in Switzerland a project for both. With the job4U2 programs, she is supporting the accompanying partners’ professional integration by sharing her knowledge of the Swiss economic network, of the recruiters’ expectations and custom, but also by deploying her ability to nurture individuals’ motivation and positive energy during this period of major changes. 

4U2 LAUNCH


This is now the perfect time to start your own business or freelance activity, you need a professional coach to take you all along the path of creating a new business from the idea to operating your own company.We gathered our experience acquired by helping accompanying partners to set up their own businesses into the 4U2 LAUNCH.At job4U2, we proud ourselves of having been part of the journey towards the creation of amazing new business and independent activities in various fields. Real-Estate, drugs development, life-sciences consulting, media, interior decoration, marketing, e-commerce, energy, education, coaching, landscape architecture, photography, and much more…

Creating a company is a process, which should be approached as any other project; we help our coachees approaching it with method, insuring that they build strong enough pillars, capable to support the future company growth. We take them through objective and mission setting, analysing their market, building a business model, defining operational, marketing and financial strategy and plans. We bring our knowledge of the local market to insure the business model is viable.

We guide our coachees through the administrative obligations, keeping it as simple as it can and never overwhelming them with quantity of non-relevant information. We offer counseling so that they can do as much as possible on their own, not creating extra starting costs. We provide connections with local networks and with people offering cost efficient solutions for small business owners when needed.

For more infomation, please contact us directly.

What do you know about Dual-Careers in Switzerland?

What is important to know about the dual careers topic in Switzerland:

The term dual career refers to a family organization where both spouses or partners have an education of equivalent level and for whom professional identity and success in this field is a vital part of their identity. Generally, both work full-time in senior and / or management roles.

Dual career refers to a partnership constellation where both partners are highly educated, have a high upward career orientation, and work full time in a demanding job.
Career is there, for both partner, a major component of their identity.

Dual career – Trend

The number of dual-career couples is increasing and the trend is worldwide. Recent studies estimate that 30% of couples are dual career partnerships; this rate goes up to 80% for scientists.


In Switzerland, we find many families with two incomes but few of them identify themselves to dual careering.
For example, in canton Vaud, amongst the couples with children, 75% of them are constituted of two parents having a professional, salaried or independent activity.

However, the financial participation of the wife is much lower than the one of the spouse and represents only between 13% and 23% of the total income of the couple (1).

As a result, within the hiring companies, identification to the dual career topic remains uncertain.

The particularity of the Swiss market

In Geneva, 33% of employees work for international companies, 30% in the canton of Vaud. 45% of all managers in Swiss companies are foreigners being in Switzerland as a result of a professional mobility.

The Swiss challenge to recruit executives, directors, sales managers, and engineers in highly specialized areas of expertise, generates a real need for talent mobility.

As a consequence, Swiss based companies are more and more often confronted to the dual career challenge.

31% of HR managers report having experienced situations where applicants declined a job offer because of their spouse career situation.

17% experienced employees leaving the company because the partner could not adapt to the life in Switzerland (2)

According to recruiting firms (3) , dual career applicants are more likely to refuse an offer of employment as they care about the reluctance or inability of the partner to relocate.

According them, female candidates refuse a position more frequently than male candidates: When they decline a job offer, the female candidates are more likely to openly explain that their reason to decline is related to family reasons or to the interests of the partner career.

For recruiters, it is clear that a spouse’s career support clearly communicated during the recruitment process has a positive influence on the decision to accept or reject a job offer.

Setting up an organization to take into account dual careers positively impacts the results of the organization in terms of:

  • Recruitment performance
  • Retention
  • Mobility
  • Gender Parity
  • Employer Branding
  • And in terms of Social Responsibility

(1) Vaud statistics, portait des familles vaudoises (2013)
(2) Survey conducted in 2011 by job4U2 and the HR academic chair of Fribourg University
(3) job4U2 2015 Survey at Swiss Recruiting firm

Sandrine van den Oudenhoven
job4U2

About the author:
sandrinepicture_contactSandrine van den Oudenhoven helps dual career couples to make their relocation in Switzerland a project for both. With the job4U2 programs, she is supporting the accompanying partners’ professional integration by sharing her knowledge of the Swiss economic network, of the recruiters’ expectations and custom, but also by deploying her ability to nurture individuals’ motivation and positive energy during this period of major changes.