Before you take any of the steps covered in this article, I recommend you go into the privacy and settings menu of your LinkedIn account and set your “Sharing edit profile” to No.
I suggest you first pay some visits to the LI profiles of professionals in your field to see how their LinkedIn Profiles look.
- Which ones are more appealing to you?
- What is making a profile interesting to you?
- What makes you click on one profile and not another one?
- What do you find on others’ profile that is missing on yours?
By default, it is set to your last title, but you can customise it as you want. Pick a headline that is in relation with the role which you now target. Make sure you use wordings used by employers in Switzerland (check job ads title and use similar key words). You have up to 120 characters to express what is your professional identity about. Make the best usage out of them. If you are a freelancer or an entrepreneur, pick words that tell more about you and what you do, than “owner” “Founder” or “freelancer”.
Make sure your location is set to Switzerland, otherwise you can’t expect recruiters and talent acquisition specialists to find you.
Pick the industry where you most would like to work, next rather than your current one.
Having a picture makes your profile 14 times more likely to be viewed by others. Use common sense to decide which picture to use. A few hints: good image, resolution, close portrait, recent, smiling, enthusiast, professional but nothing more than your usual dressing code in the type of job you target. If you are in a less “corporate” type of industry, you can allow yourself to a bit of fantasy. Cook dressed as a cook, sport marketer in a sport outfit, etc…
2 crucial elements to take into account to write your summary:
– Your audience: Who are they? (Head-hunters, sourcers, talent acquisition specialists, hiring managers, clients?) What are they looking for? What are they key criteria to look for a new colleague?
– The algorithm: Think SEO, imagine you look for someone like you, which key words are you going to use in your search?
A few hints: Speak with “I”, use bullet points rather than long paragraph, list your know-how even if you have outlined them at other places of your profile, think USPs, think Value proposal, get inspiration from other LI profiles in your industry or functional area, add your contact details (email), if you are, add that you are available upon short notice, add media (e.g. CV in an infographic format)
Your contact and personal info
Provide your phone and email address, these will be only accessible to your connection.
If You would like your email details to be accessible to all, I recommend also adding them into your Summary.
If you have your own website or blog or a URL link to your CV, this is the place to add it.
Chose “Other” in the Website URL type option of LI, this gives you the possibility to adjust the text with, as an example: “About me”.
Replace the ugly string of character by a clean URL as close to your first name Last name as possible, check and update your contact info if necessary.
Include all your experiences but focus on the experiences which are most relevant to the role you are now targeting by providing more details for those. Less relevant experiences should be kept short.
Look for the official schools registration on LinkedIn so that you can join the school LI alumni.
For non-academic education: add a courses section (this is sub-section to the LI accomplishments section), you can leave the number section empty.
Do not forget your mother tongue!
Use Linked Pre-set category. Be consistent with your CV. Do not be shy, other won’t.
Skills and endorsement
An efficient way to update your skills is to take your CV, to highlight all the relevant key words, soft and hard skills and then to enter these words in the skills search window and pick the closest one provided by LinkedIn.
Organise your skills with the ones most relevant to your next career step, first.
LinkedIN Career interest feature
Activate the career interest functionality.
With these 11 tips, you have improved your LinkedIn branding, to go further and to use LinkedIn to market yourself, the job4U2 career coaches are competent professionals to help you set up a targeted and efficient LinkedIn activity strategy in relation to the career objective you want to reach.
Do not hesitate to contact us if you want to know more about the 4U2 programs method and content and please share this blog with your friends and networks!
Sandrine van den Oudenhoven
About the author:
Sandrine van den Oudenhoven helps dual career couples to make their relocation in Switzerland a project for both. With the job4U2 programs, she is supporting the accompanying partners’ professional integration by sharing her knowledge of the Swiss economic network, of the recruiters’ expectations and custom, but also by deploying her ability to nurture individuals’ motivation and positive energy during this period of major changes.